Introducing intellectual wealth — and how to build it

By Bryna Howes 03 December 2019 2 min read

There’s a school of thought that says being healthy isn’t limited to physical health. It covers everything from mental health to emotional health.

Here at Spaceship, we look at wealth the same way.

To us, being wealthy isn’t limited to financial wealth. It covers financial wealth, of course, but there’s also emotional wealth, intellectual wealth, physical wealth, and mental wealth.

Mental wealth, you cry? Intellectual wealth?

Okay, we hear you. We get it. You’re wondering what we’re on about.

Allow us to break down one key aspect — intellectual wealth — for you.

Beware of the bulls***

We know you’re worldly creatures and you can sniff out some bull from a mile away. Well, make sure you extend that handy-dandy skill of yours to everything money.

That’s what someone who’s intellectually wealthy does.

You know that it’s always on you to make informed decisions about your money.

So, you surround yourself with smart people.

You live by the ethos of “the more I know, the less I know.”

You push back on decisions so you can get to the heart of the message.

You can and you do open your mind to the information that surrounds you — because that’s who you are. You know that there’s no one way to do things.

But once you have all that information, the weird and the wonderful, you know how to weed out the bits you don’t need and make an excellent decision about what’s right for you.

Because of all this, you can’t be sold to and you own your decisions.

Self educate

You’re not content to rest on your laurels.

Whether it’s investing, dividends, budgets, credit cards, setting up a self-managed super fund, setting up a trust, or divesting an estate, you’re not waiting around for decisions to be made.

You’re out there, in the world, Googling the words you need to know. Getting down and dirty with the right paperwork. Learning about the ins-and-outs so that you are completely aware of what you’re about to get into — whether it’s simple or complex.

You know that the more informed you are about the financial decisions you make, the more empowered you are to make the right decision for you.

Notice the nudging

When you, an intellectually wealthy person, walk into a store, you notice the subtle wink of a piece of marketing or advertising. And you wink right back.

These small prompts — aka nudges — are used by companies to change your behaviour.

But you notice them. And you use nudges to your advantage.

As we mentioned, you can’t be sold to. As Kanye West once infamously tweeted, you can’t be managed. You’ll make your informed decision — marketing, be gone — and you’ll go on your way. Because that’s what an intellectually wealthy person does.

Words by
Bryna Howes Right Chevron

Bryna Howes is the Head of Content at Spaceship. She's equally obsessive about cinnamon donuts and scouring the web for great reads.

Introducing intellectual wealth — and how to build it